Chris Anthony

Filmmaker. Strategist. Los Angeles-bred, world-built.
Stories. Spaces. Shifts.

CAPTURING THE WORLD THROUGH MY LENSES

Vision and Mission

Vision: To create an exclusive fitness facility that merges top-tier training with a strong sense of community.
Mission: Provide high-earning members with premium experiences in fitness, wellness, and networking through curated events, training sessions, and community engagement.

Services and Offerings

Personal Training: Customized training by Justin and JT, incorporating strength, conditioning, and sport-specific skills.
Group Classes: Includes high-intensity interval training (HIIT), yoga, spin, and basketball clinics.
Member-Only Events: Networking events, workshops, and wellness retreats.
Facilities: State-of-the-art gym, recovery spaces (sauna, therapy rooms), and café offering healthy food options.

Unique Selling Proposition

Personal Training: Customized training by Justin and JT, incorporating strength, conditioning, and sport-specific skills.
Group Classes: Includes high-intensity interval training (HIIT), yoga, spin, and basketball clinics.
Member-Only Events: Networking events, workshops, and wellness retreats.
Facilities: State-of-the-art gym, recovery spaces (sauna, therapy rooms), and café offering healthy food options.

Business Model

Revenue Streams: Membership fees (tiered), personal training sessions, group class packages, event fees, and merchandise.
Pricing Strategy: Premium pricing targeting high-earning individuals.
Projections: Estimate revenue based on membership growth, ancillary services, and partnerships.

Urban Professionals

Young urban professionals make up 18-20% of ticket sales for similar films to The Whispers. With disposable income and a passion for indie films, they see over eight movies yearly. Highly active on social media, they drive word-of-mouth marketing. The Whispers' themes, setting, and characters align well with this demographic, boosting its box office potential.

Drama Films Lover

Young urban professionals make up 18-20% of ticket sales for films like The Whispers. With disposable income and a passion for indie films, they see over eight movies yearly. Active on social media, they amplify word-of-mouth marketing. The Whispers' themes, Nevada setting, and character struggles strongly resonate, making it an ideal film for this audience.

The Story

Natalie, a spirited six-year-old girl of mixed indigenous heritage, finds solace and wisdom in the company of Henry, a kind Native American rancher, and unbeknownst to Natalie also her biological father. Henry teaches Natalie about resilience and the beauty of life through the symbolism of dandelions, which thrive even in harsh conditions. Their bond is palpable, filled with tender moments that contrast the hostility of the outside world. However, their peaceful life is shattered when racist bullies attack Henry, resulting in his untimely and tragic death. This event leaves a profound scar onyoung Natalie, setting the stage for the journey of healing and strength she must undertake.

The WHISPERS

WRITTEN BY RAQUEL MAARTEL & HEATHER HALE
SUMMARY This business plan outlines the strategy for completing, marketing, and distributing The Whispers.
LOGLINE A resilient indigenous woman navigates betrayal with guidance from her guardian spirit.
CASTING Lead roles and key supporting talent are secured, prioritizing indigenous voices.
FINANCING $4M budget: $3M for production, $1M for marketing.
SALES & DISTRIBUTION Targeting global markets with strategic sales representation.

Marketing opportunity

Target Audience High-income professionals and fitness enthusiasts seeking a private, community-oriented experience.
Market Gaps Limited availability of luxury, experience-heavy fitness centers in South LA.
Market Trends Increasing demand for boutique fitness experiences and wellness spaces that go beyond basic workouts.